Umami is an open source web analytics tool created by Mike Cao in late 2020 for his own sites. It collects no cookies and no personal data.
How founders use it
It shows traffic to a site in a simple dashboard. It is easy to self host, which keeps the data under the founder’s control. It suits a founder who runs several small sites and wants one place to see all of them.
Background
At the time of an interview with Decibel, the project had more than 12,500 GitHub stars and over 150 contributors.
Alternatives
Plausible Analytics as a hosted privacy focused option, PostHog for product analytics and Google Search Console for search data.
Related entries
See Plausible Analytics, PostHog and Google Search Console.
Umami is part of Tools and stack.
Sources
Decibel interview with Mike Cao. Figures were stated at the time of the interview. Reviewed October 2026.
