What an entry is
Each entry is a short, factual description of one subject. It starts with a direct answer, explains what the subject is and why it matters to founders, and ends with related entries and sources.
How entries are researched
Facts are taken from the sources named at the end of each entry, such as company pages, published interviews, reference works and news coverage. Where a figure comes from a company or a third party profile, the entry says so. When a fact cannot be confirmed, it is left out rather than estimated.
Reviews and corrections
Every entry shows the month in which it was reviewed. Companies and people change, so entries are rechecked and updated. To report an error, write to [email protected]; corrections are made in the entry itself.
How entries are chosen
Entries cover the subjects founders most often run into when launching: platforms, businesses worth knowing, the people behind them, the tools they use and the publications they read. Inclusion is an editorial decision and is not for sale.
Use of AI
See the AI disclosure.
Financial interests
See the financial interests statement.