Typefully

Typefully is a writing and scheduling app for social media creators. It began as a focused editor for writing Twitter threads and later widened to other networks. It was built by the team behind the newsletter product Mailbrew, with Francesco Di Lorenzo as one of its founders.

What it is

The app offers a writing editor, scheduling, analytics and, later, team and commenting features. Its own pages describe support for scheduling on X, LinkedIn and Threads, an API and integrations with Zapier. The company describes itself as remote and asynchronous.

History

In its launch post, the team described Typefully as a write only interface for Twitter. It began as a personal side project, Di Lorenzo joined to make the editor fast and to write the server code, and it became an official project of the Mailbrew team. The first launch drew about 1,400 signups, with traffic mostly from Hacker News, Twitter and Product Hunt. The authors called it their most successful launch.

In October 2022 the company announced an investment from Evan Williams, a co-founder of Twitter and founder of Medium, without disclosing the amount. At that time creators had published more than 450,000 tweets and threads with it.

Why it matters to founders

Typefully is an example of a narrow product that did one job well for a defined audience and used public launches to get its first users. Its evolution from a Twitter tool to a multi platform one shows the risk and the opportunity of building on a single network.

Related entries

See Francesco Di Lorenzo, Typefully, Build in public and Newsletter growth.

Typefully is part of Communities and communication.