Entries explain the metrics, the payment tools and the companies and founders that illustrate each path.
Portal
Revenue and funding
This portal covers how a product earns money and how a company is financed or sold: payments, subscriptions, pricing, bootstrapping, investors and acquisitions.
Updated
16 records · 9 articles
Records
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Business
Stripe
Stripe is a financial technology company that provides software and programming interfaces for accepting online payments. Founded by…
Founded 2010 · Payments
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Business
Shopify
Shopify is a Canadian commerce company that provides a platform for building and running online stores, along with…
Founded 2006 · Commerce
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Business
Gumroad
Gumroad is an online platform where creators sell digital and physical products directly to their audience. Founded in…
Founded 2011 · Commerce
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Business
Baremetrics
Baremetrics is a subscription analytics service that started as a dashboard for Stripe data. Josh Pigford built it…
Founded 2013 · Analytics
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Business
Y Combinator
Y Combinator is a startup accelerator founded in March 2005 by Paul Graham, Jessica Livingston, Robert Tappan Morris…
Founded 2005 · Funding
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Business
Acquire.com
Acquire.com is an online marketplace where founders sell their startups and buyers look for businesses to acquire. Andrew…
Founded 2020 · Funding
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Founder
Patrick Collison
Patrick Collison is an Irish entrepreneur, co-founder and chief executive of Stripe. He started the payments company in…
Born 1988 · Payments
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Founder
Tobias Lütke
Tobias Lütke, known as Tobi, is a German Canadian entrepreneur and the chief executive and co-founder of Shopify.…
Born 1980 · Commerce
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Founder
Sahil Lavingia
Sahil Lavingia is an American entrepreneur, the founder of Gumroad, and a prominent writer on creator businesses and…
Commerce
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Founder
Josh Pigford
Josh Pigford is an American entrepreneur, the founder of Baremetrics and a prolific starter of small online projects.…
Analytics
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Founder
Paul Graham
Paul Graham is a programmer, writer and investor, a co-founder of Y Combinator and the author of a…
Funding
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Founder
Andrew Gazdecki
Andrew Gazdecki is an American entrepreneur, the founder and chief executive of Acquire.com, formerly MicroAcquire.
Funding
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Tool
Stripe
Stripe is the payment service many launches use to take their first card payment. As a tool, it…
Founded 2010 · Payments
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Tool
Lemon Squeezy
Lemon Squeezy is a merchant of record for digital products, mainly aimed at software and SaaS sellers. It…
Payments
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Tool
Polar
Polar is an open source monetization platform for developers that acts as a merchant of record. It sells…
Payments
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Tool
Paddle
Paddle is a merchant of record for SaaS, mobile app, AI and digital product companies. Its documentation defines…
Payments
Concepts
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Bootstrapping
Bootstrapping means starting and growing a company with personal savings and the revenue it earns, without raising money from outside…
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Freemium
Freemium is a pricing model in which a basic version of a product is free and users pay for advanced…
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Lifetime deal
A lifetime deal is an offer in which customers pay once, usually at a steep discount, for permanent access to…
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Monthly recurring revenue
Monthly recurring revenue, or MRR, is the predictable income a subscription business expects to receive each month. It is the…
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Annual recurring revenue
Annual recurring revenue, or ARR, is the yearly value of a company’s subscription income. It is the monthly figure scaled…
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Churn
Churn is the rate at which customers stop paying for a product over a given period. It is the main…
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Customer acquisition cost
Customer acquisition cost, or CAC, is the average amount a company spends to win one new customer. It includes marketing…
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Customer lifetime value
Customer lifetime value, often shortened to LTV or CLV, is the total gross profit a company expects to earn from…
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Acquisition entrepreneurship
Acquisition entrepreneurship is the path of becoming a business owner by buying an existing company instead of starting one from…