Not Boring is a newsletter by Packy McCormick about technology and business strategy, written with an optimistic view of technology. It began as a link curation newsletter called Per My Last Email and was renamed in 2020.
Format and cadence
A February 2023 profile says that in 2020 he published two long essays a week, on Mondays and Thursdays, and kept the newsletter free, financing it with sponsorships. The same profile reports 12,000 subscribers by August 2020 and more than 185,000 by early 2023. These figures come from that profile.
How it grew
The profile credits mostly word of mouth, plus a Product Hunt launch in June 2020 that it says ranked second for the day and almost doubled the list within two days. See Product Hunt and Newsletter growth.
Why it matters to founders
Not Boring is a case of a writer building an audience in public with a clear voice, and of choosing sponsorship over a paywall. The same author later started an investment firm, Not Boring Capital, according to the profile.
Related entries
See Substack, Product Hunt, Newsletter growth and Build in public.
Not Boring is part of Communities and communication.
Sources
Curator of Insights profile of Not Boring, February 2023. Figures are as reported there. Reviewed October 2026.
