Failory is a newsletter and content site for startup founders, run by Nicolas Cerdeira from Buenos Aires. It began as interviews with founders of failed startups, and its guiding idea is that there is more to learn from failures than from successes.
Format
According to its about page, the weekly email carries new content, behind the scenes updates and curated articles and podcasts, and the site holds more than 200 founder interviews, a graveyard of analyses of failed startups, resource lists and tools. The page cites more than 40,000 subscribers. It says the site is built mostly with Webflow and earns from sponsorships, affiliate commissions and digital products. These figures are the publication’s own.
Why it matters to founders
Failory is a place to read what went wrong in real companies, and a reference for interviews with small teams. Its interviews are cited in several entries here. See Solo founder.
Related entries
See Starter Story, Webflow, Newsletter growth and Solo founder.
Failory is part of Communities and communication.
Sources
Failory about page. Figures are as stated by the publication. Reviewed October 2026.
